Many online businesses are finding that a strong social media presence can make a difference in developing brand awareness and increasing revenue. And while each social media platform offers different benefits for ecommerce businesses, Facebook is still the leading social media site for online retailers.
Ecommerce sales platform Shopify analyzed data from 37 million social media visits that resulted in 529,000 orders, and found that nearly two-thirds of visits to Shopify stores came from Facebook. Beyond that, 85 percent of all purchases from social media platforms came from Facebook. In its analysis, Facebook also had the highest conversion rate for all social media ecommerce traffic at 1.85 percent.
Based on numbers like this, it goes without saying that creating a strong Facebook presence to complement your online store is a no-brainer. Here are five brands, both large and small, with successful Facebook marketing strategies that any online business can adopt.
Trunk Club is an ecommerce apparel service for men and women that touts itself as a better way to get great clothing. It provides hand-selected outfits for its customers that are shipped directly to them.
With over 600K followers on Facebook, Trunk Club posts images that are informative and stylish (such as the image above showing six essential items for a great wardrobe), which helps to show off its products and brand personality.
Facebook Marketing Tip for Your Online Business: Post compelling images that will help boost engagement and build a strong following. Based on stats from HubSpot, posts with strong images increase likes by 53 percent and comments by 104 percent.
Leveraging Facebook to simplify the consumer’s shopping experience can result in a huge boost in sales. With 10 million followers, Domino’s Pizza is the perfect example.
On its Facebook page, Domino’s allows users to find the closest store as well as gives them a direct link to order online. It’s made doing business with customers very easy, and that is an important factor to remember when creating a successful Facebook page.
Facebook Marketing Tip for Your Online Business: If you want people to buy from you, make it simple. Provide quick links back to your website or allow them to purchase directly through the Facebook platform.
XoticPC is a reseller, systems integrator and custom builder of laptops and desktops, specifically designed and customized for gamers.
Its 40K followers get regular updates on what’s new and hot in gaming, but also frequently get a chance to take part in promotions, like the one showcased above. This promotion not only allowed XoticPC to engage further with its community, but it also encouraged participants to cross-promote on other platforms (Twitter) and drive people to their website.
Facebook Marketing Tip for Your Online Business: Promotions and giveaways provide an excellent way to build your audience on Facebook, engage with your community and build product awareness.
Online marketplace giant Amazon.com can teach all of us a thing or two about how to build a Facebook page that gets noticed!
This recent post employs two great Facebook marketing strategies. The first is grouping related products to demonstrate how they work together, which encourages followers to visualize themselves wearing (or using) these products simultaneously. The second is taking advantage of a trending topic. The post above, featuring the perfect “Back to the Future” themed outfit, appeared on October 21, 2015 — Doc and Marty McFly’s time-travel destination date in the 1989 film “Back to the Future Part II.”
Facebook Marketing Tip for Your Online Business: Grouping together products into ensembles is a great way to increase sales. Also, aligning your posts with trends that are relevant to your target audience will help showcase your brand personality and build a stronger rapport with your followers.
Luxy Hair is an online retailer offering clip-in hair extensions. There are a number of things it does right on its Facebook page, including having a “Shop Now” button, allowing followers to message the company directly with questions or comments, and providing access to giveaways and events with just one click.
But where Luxy Hair serves its almost 250K followers best is with its tutorial video posts. These videos demonstrate different hairstyles its users can create with the extensions.
Facebook Marketing Tip for Your Online Business: Creating quick videos that showcase your products and also provide relevant insight to your followers is a great way to increase brand loyalty and boost sales via Facebook.
As you can see, there are many ways online businesses can find success by using Facebook. It is just a matter of identifying the right Facebook marketing strategy that works best for your products or service.