Conversion rate optimization is when your site focuses on converting your visitors to take action. It’s nice to have millions of page views per month but unless you increase your earnings per visitor, you may quickly go out of business. To get started on your conversion rate optimization, here are tips to improve your sales earnings.
Our rainbow of colors has the power to invoke emotions such as urgency, calmness and romance. When you understand the psychology behind colors you can choose the right ones to improve your conversion rate optimisation. According to Kissmetrics, 85 percent of consumers identify color as the primary reason for why they buy a product.
When writing content for your site, include ‘power words’ to improve your conversation rate. Certain words will encourage your visitors to act, buy or donors to give.
Landing pages are understandably quite important with increasing your conversion rate optimization. Different landing pages work differently for various demographics so be sure to experiment with different styles. When designing your landing pages remember the goal is to increase your lead quality.
Learning how to increase your conversion rate isn’t difficult. After implementing some of these tips, run some before and after analysis to see what works best for you.
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