Picture this: you order something online, and a few days later a delivery person shows up at your door and drops off your purchase. Is this person wearing a work uniform?
Delivery people (or couriers) from traditional shipping carriers (FedEx, UPS and USPS) wear uniforms, but this is not always the case with new shipping services. For instance, Amazon and Uber are reportedly testing crowdsourced delivery options where everyday people will pick up packages and bring them to your door.
Mike Glenn, executive vice president of FedEx, suggested that these services have a few obstacles to overcome to be successful. In a recent conference call, he mentioned that since consumers think it’s important for their courier to wear a work uniform and have proper identification, most people might not be comfortable with a delivery person in street clothes at their door.
So, we decided to put it to the test. Endicia surveyed 1,000+ consumers to answer the question, “Is it important that your courier wear a uniform?”
Here’s what we found: 59 percent of consumers prefer that couriers wear a uniform.
Check out our infographic below for more findings from our consumer survey.
For further insight on ecommerce trends, visit our Ecommerce Tips and Trends page.
For a printable version of the infographic, click here.
