Millennials – the group of people born, roughly, between 1980 and 2000 – are gaining more and more buying power each year. Comprised of 79 million people, this generation is the largest by number, and also one of the most difficult groups to market to. So when it comes to holiday shopping, how can your ecommerce business capture this generation’s attention?
According to Instart Logic, having a mobile commerce strategy is key. Their infographic below sums up the mobile shopping habits of millennials. For quick reference:
- 4 out of 5 millennials shop directly from their mobile devices.
- 68 percent of millennials will not wait longer than 5 seconds for a page to load.
- Top frustrations with mobile shopping include slow load times, fuzzy images and websites that aren’t optimized for mobile