A Step-by-Step Guide to Help E-commerce Businesses Sell on Marketplaces [Infographic]

There’s no doubt that e-commerce is growing at an unprecedented rate. In fact, 2013 saw 14 percent growth in the U.S. alone (Comscore).

Fueling this growth are online marketplaces – places like Amazon and eBay that allow external vendors to sell goods through their site.

Marketplaces provide many benefits to online sellers, but the biggest is visibility. Keep in mind that 30 percent of online shoppers start their product research on Amazon, versus only 13 percent who start their research on Google (Forrester).

But marketplaces can also be tricky to navigate. There are seller requirements to meet and prices to beat. Knowing what to do (and having the right technology in place) is essential to an e-commerce business’s success.

The following infographic shows you exactly what you need to do to successfully set up an online shop. These steps include product pricing research (with stats on big sellers), website-building help (and why you should go mobile), advice on shipping services (to keep money in your pocket) and more.

Bottom line – online marketplaces can give small e-commerce businesses a leg up and help them grab a slice of the multi-million dollar e-commerce pie.