What Would an Etsy IPO Mean for Etsy Sellers?

Etsy is making a buzz this week following rumors that it will go public. If true, the initial public offering (IPO) would look to raise $300 million – more than any other New York tech startup has raised since the Dot Com Era. While most news channels have speculated on the significance of this move for New York tech companies, Etsy sellers are wondering something else: What would Etsy’s IPO mean for them?

Etsy has made a name for itself by providing artisans with an online marketplace on which to sell their handmade goods. Artists, welders, knitters, crafters, jewelry makers and others have come to call Etsy their home. Since 2005, the platform has grown to more than 53.9 million members hosting a total of 26 million items – and it’s only getting bigger.

If an IPO is in the works, then Etsy and its sellers are about to get much more publicity. As Jennifer Bedell of Jeannies Pet Corner told Etsy-preneurship: “I am hopeful that this [IPO] will bring more traffic to the site, and more sales for us Etsy sellers…”

Perhaps the biggest concern stemming from a potential IPO is how Etsy may reorganize its business in order to appease shareholders.

Currently, Etsy charges sellers 20 cents to list their products and a 3.5 percent commission fee from each sale. In return, Etsy sellers receive a platform for marketing their unique products to new audiences, and a community to support their growth.

However, if Etsy does indeed go public, Etsy sellers worry that these fees may rise in order to generate more profit for shareholders.

Etsy’s IPO would come on the heels of Chinese ecommerce giant Alibaba’s record $25 billion public offering last September. Just more proof that the ecommerce industry is indeed booming.

One thing is certain: we’ll have to wait to learn more from Etsy. The online marketplace has neither confirmed nor denied that an IPO is in fact underway. Stay tuned to learn more.

For more insight, check out our ecommerce tips and trends page.

Nancy Weiss

As marketing services manager, Nancy eats, sleeps and breathes Endicia. Her 10 years of experience leading corporate and marketing communications for global companies has been invaluable in helping to shape and mold the Endicia brand. From overseeing product launches to spearheading branding and lead generation campaigns, Nancy plays an integral role in helping businesses come to know the Endicia story.

Share
Published by
Nancy Weiss

Recent Posts

How to Navigate the CUPW strike 

12-17-24 Update Effective December 17, 2024, Canada Post resumed operations and will be accepting new…

4 weeks ago

USPS HOLIDAY SHIPPING RATE INCREASE STARTS OCTOBER 3

The United States Postal Service (USPS) is temporarily raising rates for select package services from…

3 months ago

 2024 USPS Rate and Service Changes

Last updated September 10, 2024 At least once a year – and sometimes multiple times…

3 months ago

How Carriers Like FedEx, UPS, and USPS Are Turning to Dynamic Pricing

This year, we have seen fixed pricing on postage rates is becoming less common as more…

4 months ago

What Are Demand Surcharges and How Do They Affect Your Mailing & Shipping Costs?

What are demand surcharges? Demand surcharges are extra fees that shipping carriers add during busy…

5 months ago

 2023 USPS Rate and Service Changes 

Welcome to our United States Postal Service Updates blog, the hub for staying in the…

1 year ago